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Understanding value for Uniquely Australian Foods in target markets
February 7 @ 9:30 am - 10:30 am
Monday 7 Feb 2022, 9:30am-10:30am, Elkhorn building #1024, Room 206, UQ Long Pocket Campus
Zoom link: https://uqz.zoom.us/j/81842365188
Presented by: Clare Wijngaarden, Centre for Nutrition & Food Sciences
Advisory team: A/Prof Heather Smyth, Dr Kamalesh Adhikari, Mr Rus Glover (ANFAB)
About this seminar
Customers and end users are critical players in any fast-moving consumer goods (FMCG) value chain. It is important to understand how products are perceived and what drives most interest in a product and category in terms of how and which products are used, sought out, and ultimately valued by different groups of consumers. This project aims to elicit a better understanding of how native foods are perceived and valued by current and potential users in the Australian market. Results will ultimately help inform future market and brand initiatives in response to current consumer demand and value for Uniquely Australian Foods.